Colors
Main colors
These main colors create the basic visual character of the brand.
Deep Purple | |
---|---|
HEX | #1d0d1b |
RGB | rgb(29,13,27) |
CMYK | 72-79-57-78 |
Light Blue | |
---|---|
HEX | #2176ff |
RGB | rgb(33,118,255) |
CMYK | 77-56-0-0 |
Yellow | |
---|---|
HEX | #ffde17 |
RGB | rgb(255,222,23) |
CMYK | 2-9-97-0 |
Secondary colors
Colors used in the application environment (UI - User Interface) and on the web.
Gradients
Examples of gradients used within a brand. We use Deep Purpe color as a main background for all gradients.
Color modes
Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.
Color mode | What is it? | Example | Usage |
---|---|---|---|
HEX | RGB equivalent (hexadecimal) | #000000 | WEBHTMLCSS |
RGB | Color space for screens | rgb(100, 100, 100) | WEBHTMLCSS |
CMYK | Color space for print | 10-10-10-10 | PRINT |
Pantone | Direct colors for printing | 1100 C | PRINT |
Choosing color mode
Suitable logo color mode: | RGB logo | CMYK logo | Pantone logo |
---|---|---|---|
The logo will be on the screen (web, mobile, presentation…) | |||
The logo will be printed (business card, leaflet…) |