Colors
Main colors
These main colors create the basic visual character of the brand.
| Deep Purple | |
|---|---|
| HEX | #1d0d1b |
| RGB | rgb(29,13,27) |
| CMYK | 72-79-57-78 |
| Light Blue | |
|---|---|
| HEX | #2176ff |
| RGB | rgb(33,118,255) |
| CMYK | 77-56-0-0 |
| Yellow | |
|---|---|
| HEX | #ffde17 |
| RGB | rgb(255,222,23) |
| CMYK | 2-9-97-0 |
Secondary colors
Colors used in the application environment (UI - User Interface) and on the web.
Gradients
Examples of gradients used within a brand. We use Deep Purpe color as a main background for all gradients.
Color modes
Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.
| Color mode | What is it? | Example | Usage |
|---|---|---|---|
| HEX | RGB equivalent (hexadecimal) | #000000 | WEBHTMLCSS |
| RGB | Color space for screens | rgb(100, 100, 100) | WEBHTMLCSS |
| CMYK | Color space for print | 10-10-10-10 | PRINT |
| Pantone | Direct colors for printing | 1100 C | PRINT |
Choosing color mode
| Suitable logo color mode: | RGB logo | CMYK logo | Pantone logo |
|---|---|---|---|
| The logo will be on the screen (web, mobile, presentation…) | |||
| The logo will be printed (business card, leaflet…) |